SoBe, the groundbreaking new collection from Glam Rock, offers new perspective on convertible timepieces. Thanks to the patented ‘Just Click’ technology, the look of any watch can change on a whim, according to any mood. Like its namesake, South Beach, the watches easily transition from casual looks to glitzy evenings overlooking the city. The collection introduces new style options with a dainty 40mm case in the SoBe Lady collection, while the the sporty SoBe Tachymeter features indexed bezels. Presented in an inviting gift set with two additional case covers, it will soon become your de facto companion. SoBe it!